EHLegg Carvings
An editorial portfolio for an award-winning wildfowl carver, pairing gallery-quality storytelling with carving videos, an awards history, and direct Etsy purchase paths.
The Challenge
Ed Legg is a world-class wildfowl carver with 30+ Best in Show awards, museum installations, and press features — but no dedicated website. His only online presence was an Etsy shop. He needed a portfolio that conveyed the artistry behind each piece, with high-quality video and imagery for every carving, and a way for collectors to purchase without disrupting his established Etsy reputation.
The Solution
I built a 19-page Astro site with a warm, woodcraft-inspired design using walnut browns and copper accents. The centerpiece is a gallery with category filtering and a lightbox viewer, plus 11 individual carving detail pages each featuring video walkarounds and multiple angles. A hero video slideshow showcases the work immediately on landing. All purchase CTAs route to his established Etsy storefront, preserving his 5-star review history.
Key Features
Inside the experience
Delivered outcomes
Built With
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