Website planning by industry

Different businesses need different website decisions.

The foundation stays consistent: understand the customer, present credible proof, and make the next step clear. The details change with the business.

Start with the decisions customers actually make.

These are practical starting points—not prebuilt industry packages. The final structure still comes from the specific business.

Industry guide

Roofing & Contractors

Contractor websites need to establish trust quickly, explain services clearly, and make calling or requesting an estimate easy from a phone.

Customer question
Turning project photos into useful proof
Useful foundation
Clear service and project pages
Read the guide

Industry guide

Restaurants & Hospitality

Restaurant visitors usually want a few immediate answers: what is on the menu, when you are open, where you are, and how to order or reserve.

Customer question
Keeping menus and hours current
Useful foundation
Readable mobile menus
Read the guide

Industry guide

Coaches & Therapists

A practice website should help visitors understand the relationship, services, credentials, boundaries, and next step without pressure.

Customer question
Writing about sensitive services with care
Useful foundation
Calm, accessible presentation
Read the guide
A practical first conversation

Your business may not fit a category

That is fine. The project starts with how your customers decide and what the website needs to help them do.